Posts Tagged ‘Facebook’
Wednesday, March 10th, 2010
Businesses are all a buzz about social media. “Gotta have social media!” Maybe you’ve seen the commercials with twitter and facebook icons? Or driven down the road and seen billboards with these same icons? Or people chatting in the coffee shops? It seems to be all over the place and everyone is on a social network. But what are they doing? Is it just a waste of my time? or will it make a difference in my business to be online?
What are people actually doing on social networks? We could probably sit and chat all day about what people are doing. No two people’s activity is going to be the same. With all the networks and their various applications; we are literally bombarded with activities, requests, and messages from these sites. I know people who sit all day and play the games on facebook, or sit and read and reply to twitter posts for hours, or send status updates about everything they do on facebook. Are these really the most effective ways to be using this medium? That’s a great question and one only you can answer for yourself. Do you have time to do these tasks? What do you want to get out of your social network? Are you using it for personal purposes, business, or both?
These social platforms can become a complete time sink or they can be the best thing that has ever happened to your business. It’s all up to you and how effective your strategy is. If you haven’t got one yet, go ahead, create an account and spend some time just cruising the networks, see what people are saying, doing, being. And then take some time to think about your business goals. How could your business goals be enhanced by using twitter? facebook? linkedin? youtube? or one of the numerous other networks out there? There are different cultures on each of these platforms and what information and how the information is presented may appeal to different groups on each of these. How can you leverage that? How can you make your message stand out?
Find a way to integrate your goals with your activity on your networks. Make sure you can monitor the activity your social network produces surrounding your business strategy. I like Google analytics, but there are plenty of other ways to monitor this. Do some research, listen to the conversation on the internet, ask trusted friends, or call us. We are always ready to help you put together the right strategy.
Maybe the best thing about these networks, you can put in as much time or as little time into these worlds as you want and if you make a mistake, it’s ok. You acknowledge it, re-evaluate your strategy and move forward. No one is going to hold it against you. It’s a new medium and we are all students and someday teachers. We’ll appreciate your integrity and value your connection just a bit more.
So what are you waiting for? I know you’ve got something to say! Say it, do it, be it . . . go!
Tags: Business Strategy, Facebook, Linkedin, Social Media, Social Network, Twitter
Posted in Social Media | No Comments »
