Posts Tagged ‘effective seo campaign’
Wednesday, February 17th, 2010
I haven’t talked much about Search Engine Optimization on this blog, but that doesn’t mean it’s not important. If you have spent any time on the web, you probably know at least that it has something to do with the Search Engines and you are certainly on the right track. In very basic terms, it means using different techniques and strategies to help improve your website’s rankings on the major search engines so that potential customers can find you. Now a few years ago, this sort of thing really wasn’t necessary because there weren’t that many websites, now that Google has indexed over 1 TRILLION websites, it’s become a bit of a necessity.
Of course, with any “new” industry, there will be a shallow knowledge base to begin with and always the slick character out to make a buck on the backs of innocent, trusting businesses. There are two “types” of SEO, one of which is called ‘Black hat’ and the other ‘White hat’. I am sure I don’t have to tell you which one you want to avoid. But what exactly is the difference? If you don’t know much about SEO, you aren’t going to know the difference. We have been in TOO many meetings with clients who have been blindsided by one of these slick characters that promise ‘to get you on the 1st page of Google’. If you have someone making outrageous promises like this, don’t walk, RUN in the other direction! They may be able to get you on the first page of one of the big ole’ search engines, but it won’t last long and the search engines will ban your site from their pages, making it virtually IMPOSSIBLE for potential clients to find you.
In this world of instant gratification it can be VERY tempting to believe these fly-by-nights, but for the sake of your business’s growth, DON’T!!!!!!
The following is a list with brief explanations of some techniques black hat establishments use in their campaigns, click on the titles for further explanations ~
Keyword stuffing - just as the title suggests, your pages are stuffed with the keywords people search for throughout your page, this includes meta tags and ‘invisible’ text placed throughout the page.
Doorway pages- these pages, which spam the search engines with certain phrases or keywords that are likely to be searched, are only used to direct visitors to an entirely different page and specifically for the purpose of increasing rankings. They muddy up the search results and cause LOTS of frustration!
Article Spinning- is the act of using existing articles and rewriting all or portions of them. They also involve using ‘pirated’ content from other sites.
Link Farms- this involves a group of websites that all link back to each other, typically through automated programs to spam the search engines and raise their ranks. They are used to ‘increase the link popularity’ of a site.
These are just the tip of the iceberg in terms of black hat tricks in the world of SEO. I would highly encourage you to investigate further on what NOT to do when building an effective SEO campaign. Here are some other resources you can check out -
I love wikipedia
About.com has some great information
Neil Patel of Quick Sprout has some great tips for SEO
And there are plenty more out there. If you are overwhelmed and need help with your campaign, please let us know, we are happy to get you on the right track!
Tags: Black Hat, effective seo campaign, link building, Search Engine Optimization, SEO, Website, White hat
Posted in SEO | 2 Comments »
