Posts Tagged ‘content design’
Tuesday, February 9th, 2010
Life has a comical way of illustrating points for us when we focus on them. Last week I blogged about creating a ”blueprint” for your website before you go to a web designer to create it. A day or two later, as I am helping a friend of mine create a website for her fitness company, I asked her about the content for her site. I wanted to show her how to upload and manipulate the content and place it into the site. This was her response - “I guess I haven’t put much thought into all of this. I just thought I could get a website and start writing and it would just magically appear the way I wanted it!”
Talk about a good belly laugh! This is exactly what I was getting at in my last post with how people approach their website projects, “I’ll have someone build it first and then I will start writing the content or thinking about what goes into it. ” And that may work in a limited amount of cases, but it would save you money and your designer time to have the content written and your must haves thought out and outlined beforehand.
As with just about everything in life, there is a trade-off. It’s called time or money, which one is more important to you?
If your time is more valuable, you can hire us to create a site complete with content. This way you are focusing on what you do best, your job and we will focus on what we do best, creating an aesthetically pleasing, easy-to-navigate, compelling website. BUT, and this is a big BUT, if you hire us to create the content, you will still have to give us direction and help us to understand your market.
If on the other hand, your money is more valuable, then I suggest sitting down and delving in . . . grab a pen and paper or your favorite word processing program and sketch out your content, what you want to convey to potential clients, images, quotes, and anything else that you have to have on your site.
Either way, the more information your designer knows about the project, the less it will cost you in both time and money and the happier you will be with the end result. In my next blog, I will provide you with some questions to consider and resources that will help guide you in building a content rich, relevant site.
Tags: business websites, content design, content writing, corporate websites, graphic design, website design
Posted in Web Site Information | 2 Comments »
