If you haven’t started an email marketing campaign for your business. . . that’s your first DO!
Why you ask?
The average return on investment for an email campaign is roughly $44.00 for every $1 spent!! That’s 20x better than direct mailers! And a little more than double internet marketing’s $19.00 for every $1 spent.
DON’T . . .
. . . send out a plain text newsletter. Instead, send out a professional looking newsletter branded to your business. Professional newsletters are opened 8x’s more than plain text newsletters.
. . . send a generic email. Instead, personalize the email to the person who will be opening it. Their name in the greeting, your signature at the bottom and content that is relevant to THEM. A great example, if you just bought a new car, you wouldn’t want the car maker to send you a newsletter with discounts on new cars, would you? NO, you’d want them sending you info on service specials or safety stats, maybe even an add on if you are into modifying cars.
. . . miss an oportunity to grow your list. Instead, build your email list every chance you get, on the phone; on your email signature; on your website – EVERY PAGE; through your social media channels; on your newsletter( if the content is good, people WILL FORWARD); in your actual ’brick and mortar’ establishment (if you have customers there)
. . . expect people to sign up for your newsletter for the sake of signing up. Instead, give something of value away for when someone signs up – coupons, free downloadable report, ebook, etc. and if you can show them what they are going to get from your newsletter, show them a sample.
. . . SPAM, it’s easy to buy a list of email addresses and send your newsletter off this way, but the fact is, you won’t get much business this way. Instead grow your list organically, as I mentioned above, there are lots of ways to grow your list. If you are just starting out send it to friends and family, if they like it they will send it on.
. . . SELL, SELL, SELL. I know it sounds backwards, but people want to build trust with you before they buy, if you are always trying to sell them something they are going to get tired and end their subscription. Instead, provide content that it relevant to them, human interest stories, YOUR story, show your expertise, show them your excitement for what you are doing. And as a side note, add A product or service.
. . . make your newsletter 3 pages long. Instead, short snippets of information, people read 25% slower on the internet than on paper. BE KIND.
. . . use a black background and orange font. Instead, use something that won’t kill your reader’s eyes, they’ll thank you for it and you’ll keep your readership growing.
. . . write staunchy and stiff. Instead, write like you are having a conversation with us and through in your humor once in a while, it’s much more interesting!
There are LOTS of companies out there to choose from when starting a campaign, make sure to do your research and find a provider that will help you through it, give you statistics regarding open rates, clickthroughs, and options for background designs. If you need help, we would be happy to help you get started. Contact us today!